Soho Instagram Self-Guided Walking Tour - Top Photo Spots


  • Offline Mode: Download tours and listen without WiFi

  • Location Aware: GPS map allows you to enjoy the sites

  • Instagram Hotspots: We find the perfect picture spots

  • Enjoy a private experience in a COVID-19 safe environment


Discover Soho’s most beautiful spots for the perfect picture on this walking Instagram tour of Soho. Learn about the neighbourhood’s historical importance in London’s culture and its defining diversity throughout the 19th and 20th centuries.

Tour info

50 minutes
Group Size
Pricing (From)
Adult: (5-100 years)
Meeting Point

Thorburn Square, Thorburn Square, Greater London, England, SE1 5QH

Dropoff location

Great Marlborough St, Great Marlborough St, Greater London, England

Why take this tour?

Explore the top spots for photography and Instagrammable sights around Soho, and take the best travel shots of the city with an immersive walking tour! Along this walk, we’ll take you through every beautiful bend and curve of London’s trendiest neighbourhood, centred in the middle of pop-culture history. 

Join an influencer historian and walk through the most iconic Instagram hashtag locations, such as Old Compton Street, Greek Street, Soho Square, Carnaby Street, as well as other local secret spots. 

Learn about the many hidden gems and iconic must-visit attractions that offer a trove of photography tips for those beautiful Instagram-perfect shots as you spend a day in Soho. Finish the tour by going on a pub crawl, starting at Ronnie Scott’s Jazz Bar, and learning more about the famous Trident Studios, as you get a more intimate look at the culture, history, and soul of this beautiful picturesque neighbourhood.

Sandwiched between 4 streets in a tiny half-mile square in the heart of London, Soho is one of the smallest and loudest London neighbourhoods! Start the tour outside St. Anne’s Church, the key to Soho’s origins that holds the secret behind its name. This church and its courtyard is also a great place to take a couple photos. Maybe frame the building in the background with some of the surrounding flowers in the foreground. 

Stroll down Old Compton Street and learn why Soho is the heart of the LGBTQ+ community here in London. This is also the site of the infamous “London Nail Bombings”, a terrible terrorist attack involving homemade bombs at three London locations. Here, the bomb went off at the Admiral Duncan pub. Today, this is also the bustling hub of London’s Pride Festival, one of the largest Pride festivals in the world.

Visit Ronnie Scott’s Jazz Bar and trace the iconic events that happened here at this famous music venue. Learn about the ban on American jazz musicians and Prince’s famous gig here at Ronnie Scott’s.

Explore one of Soho’s most Instagrammable spots here down Greek street. Check out Maison Bertaux, the House of MinaLima and the Three Greyhounds pub boasting some gorgeous Tudor style architecture. Also learn about some famous residents, from Karl Marx to Mozart.

Stop by Soho Square and wander round the charming, albeit quite odd, Tudor Cottage slap bang in the middle of the square. Learn the story behind Soho Square’s hut and why it still stands today. Hear about the story of Teresa Cornelys, with a cameo from Cassonova. 

Pause to hear the story of Karl Marx and what relationship he had to Soho while heading down Dean Street and into St. Anne’s Court. Visit Trident Studios, home of some of Britain Rock’s most famous creations, from the Beatles to Elton John to Queen.

Stop by Broadwick Street for a quick photo or two before checking out some of this charming area’s best pubs. Visit the Blue Posts and hear about this road’s strange connection to John Lennon and a hidden nightclub in a toilet.

Learn about a pivotal incident that happened right outside the John Snow pub that would change the face of public health forever with the 1854 Cholera outbreak. Then head down Great Windmill street for a tale about cocktails and communism.

Explore Carnaby Street, the nerve centre of Soho and the fashion Capital of London! Here you can find everything from sparkling bunting hanging over the road to multi-coloured shopfronts and cafes. This is where Jimi Hendrix wore a military jacket bought at ‘I was Lord Kitchener’s Valet,’ in 1967 and is where the Sex Pistols were famously pictured in 1976 and punk was born!

Wander down Kingly Street, right by Kingly Court, and hear final stories about Soho’s music scene before finishing the tour on Great Marlborough Street, right outside the stunning Liberty Store.

The Vidi Guides experience is enriched with on-screen photos and videos. We also point out where to take the perfect Instagram photos during the tour, and include recommendations for food, drinks, and local attractions. Don't worry, none of our recommendations are sponsored - they are simply favourites of the locals who helped craft the experience.

What’s included?

  • Access to your self-guided audio tour

  • Audio tour provided by a local or historian

  • Offline Mode: Download tours in advance to listen without WiFi

  • Location Aware: GPS map allows you to enjoy sites, without getting lost

  • Instagram Hotspots: We find the spot for your perfect picture

  • Earphones

  • Mobile device

Things to know

Before you book

  • This product is suitable for all ages

  • Do it at your own pace. This product is suitable for all fitness levels

  • English speaking Audio guide only

Before you go

  • You will need to bring your own mobile phone

  • You will need to bring your own headset/earphones

Covid Policy

  • Social distancing enforced throughout experience

Avoid the crowds and explore our London Instagram Tour at your own pace while adhering to social distancing regulations!

Cancellation Policy

    Up to 24 hours before the beginning of the activity: full refund Less than 24 hours before the beginning of the activity or no-show: no refund

Redemption information

    Bring a pair of headphones along with you so that you can truly immerse yourself in the experience! Download now and start at your convenience!

    Your voucher will be collected or scanned on redemption

About operator:

Too many people visit places without discovering anything about them. And we can’t let that happen.

We believe that the true essence of travelling lies in the joy of discovering the authentic face of cities, neighbourhood and cultural sites, and unlocking the many tales they hold.

With that spirit in our hearts, we started out in search of these stories hidden in the nooks and corners of Paris, London, Cambridge and Oxford's most iconic spots. We then dived into each place’s culture, history, and traditions by collaborating with historians, famous architects, photographers, street artists, and many more. What we ended up finding was a treasure trove of stories that we have meticulously tied together just for you!

But how to deliver this information? We didn’t want to create another Wikipedia, with people looking at their phones instead of the sites. And let’s face it, audioguides and headsets belong to the 20th century.. This is why we’ve created our own storytelling format. Podcast-style tours, enriched with photos and videos, that keep you wanting more.

Our goal is to create a form of travel that will make you truly discover the places you visit.