Private Half Day Tour to Parma the City of Perfume

Parma the City of Perfume is an exclusive opportunity to immerse yourself in the history of the city and discover, through an olfactory journey, the tradition of perfume and the protagonists of its supply chain in Parma from 1816 to 2020.

The greenhouses of the Ducal Park introduce us to the discovery of the famous Violetta di Parma. Numerous traces of Maria Luigia of Austria’s predilection for the violet can be found inside the Glauco Lombardi Museum. The visit to Violetta di Parma 1930 shop allows us to retrace the life of Ludovico Borsari and the birth of the perfume that later became a symbol of the city and the Duchess. We will visit an Acqua di Parma Flagship Store to get to know the brand from its origins to new variations and discover the history of the companies of the Parma perfume supply chain, which arose many years ago in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.

Confirmation will be received at time of booking
Wheelchair accessible
Stroller accessible
Service animals allowed
Near public transportation
Infants must sit on laps
Transportation is wheelchair accessible
Surfaces are wheelchair accessible
Most travelers can participate
A moderate amount of walking is involved (2 km).
Your health is our top priority and we have put special measures in place to keep all guests safe both during and after your activity.
Stringent Cleaning - We’ve increased the frequency of disinfecting surfaces and high traffic areas between each tour and hand sanitizer will be available to all of our guests.
Social Distancing - Guests will keep at all time the minimum safety distance in accordance with the instructions given in each place visited. We also ensure that all staff members will be wearing the necessary PPE.
Guides and suppliers receive daily wellness checks to ensure they are healthy and symptom-free. If you or anyone in your group is experiencing symptoms, we will work directly with you to cancel or reschedule your tour.
This experience requires a minimum number of travelers. If it’s canceled because the minimum isn’t met, you’ll be offered a different date/experience or a full refund
This is a private tour/activity. Only your group will participate