Heineken Experience

Discover Heineken’s oldest brewery

The Heineken Tour takes you on a unique brand experience through the golden halls of the original historic Heineken brewery right in the heart of Amsterdam, where the company brewed its beer until 1988. Learn more about the history of a small, Dutch brewery that rose to world fame. The Heineken Experience is not only an informative tour – you will experience it through all your senses, hands-on and delicious!

The building was converted into a museum and visitor centre and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions. Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world. 

• Explore the historic brewery of the iconic beer brand
• Learn all about the brewing process and the best way to enjoy Heineken beer
• Enjoy two free Heineken beers or soft drinks

The heart of a world famous beer brand  

Wander through the golden halls of the original historic brewery from the 19th century and discover the company’s history in a fun and interactive way. Take a look at old advertisements and the gigantic copper tanks that were once used for brewing Heineken beer while wandering through the impressive old building. The exciting high-tech multimedia experience is further enriched by knowledgeable tour guides.

You’ll learn about Dutch beer drinking traditions, witness the Heineken brewing process first-hand and relish the distinct flavour of the original Heineken beer. Heineken Experience is a feast for all of your senses: feel the hops, taste the wort and take in the authentic scents of the brewery. Besides enjoying two complementary drinks (both alcoholic and soft drinks are available), you can even learn how to perfectly draft beer at the Heineken bar.

• Heineken Experience, Stadhouderskade, Amsterdam, Netherlands