Heineken Experience Amsterdam Tour

From€15
1h 30m
Amsterdam, Netherlands

About this activity

Dive into Heineken's rich history and brewing process on this engaging tour, complete with interactive exhibits and two complimentary drinks in the tasting room.

Highlights

  • Explore Heineken's historic brewery
  • Learn about the brewing process
  • Discover Heineken's rich history
  • Enjoy interactive exhibits
  • Taste Heineken beer in the tasting room

Full description

Step back in time and discover the world of Heineken on the Heineken Experience Amsterdam Tour. Journey through the brand’s iconic historic brewery, where expert guides reveal the secrets of Heineken’s brewing process. Engage with cutting-edge interactive exhibits that bring over 150 years of brewing history to life, offering fascinating insights and hands-on fun for all ages. As you explore, you’ll learn how Heineken evolved from a small Amsterdam brewery into a global beer icon. Conclude your tour in the inviting tasting room, where you'll enjoy two complimentary Heineken beers, experiencing the flavors that have delighted generations. Your experience includes an entrance ticket, a guided tour, and drinks—everything you need for an unforgettable outing. Please note, transportation is not included. Book now to secure your spot at one of Amsterdam’s top attractions for beer lovers and culture seekers!

Included / Excluded

  • Entrance ticket to the Heineken Experience
  • Guided tour of the historic brewery
  • Two complimentary drinks in the tasting room
  • Transportation to and from the venue

Important information

Know before you book

  • The tour is wheelchair accessible, accommodating visitors with mobility needs.
  • Children under the age of 18 should be accompanied by an adult at all times during the tour.
  • Saturdays can be very busy; consider visiting on a weekday or arriving before 12:00 to avoid long lines.

Know before you go

  • Wear comfortable footwear as the tour involves walking through the brewery.
  • Bring a valid ID if you plan to consume alcohol during the tasting session.
  • Arrive at your designated reserved time to ensure timely entry.

Cancellation policy

Free cancellation up to 24 days before the activity starts

All sales are final. No refund is available for cancellations.

Accessibility

  • Wheelchair Accessible
  • Stroller Accessible
  • Easy Public Transport

Good to know

  • Visitors under 18 are not allowed to do the Heineken® Tour
  • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
  • You must arrive at your designated reserved time
  • This is a non-refundable ticket
  • Important to bring passport, driver’s license or ID card
  • Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar

Traveler reviews

4.1
1,151 reviews
5
601
4
269
3
122
2
80
1
79

Pleasantly surprised with...

Pleasantly surprised with this experience! Wasn’t expecting such a fun and interactive tour but had a blast. My friend isn’t a beer drinker but she even admitted the tour was fun.

Nicole_LSep 20, 2026VIATOR

Excellent

The whole experience was amazing, from start to finish. We can't thank Jakub, andjani and Jordan enough... They made the experience stand out for us, especially Jakub who went the extra mile and is a lovely human being. Thank you for putting up with us!!

alisonsZ2699GTSep 19, 2026TRIPADVISOR

Great tour

Emma was a great guide, very relaxing and informative introduction to this city. I recommend bringing a jacket

Morgan_WSep 17, 2026VIATOR

An Amsterdam Must Do

An Amsterdam must do. The tour was great fun, the guides know their facts and are very entertaining. The trip to the Rooftop Bar for unique views across Amsterdam are worth the extra cost.

lauratL155QXSep 16, 2026TRIPADVISOR

Beautiful view great people and the best beer!!

Took a wonderful tour of Heineken along with a canal cruise. Prior to coming to Amsterdam my husband had an accident and broke 3 ribs. Upon arriving at Heineken for the group tour we met Alex who provided us with a wheelchair and our own personal tour guide (Ricardo). We couldn’t get over how kind and accommodating each and every person we met was!! Heineken obviously knows how to hire the best people!! The tour was extremely enlightening and Riccardo made it exceptional!! Bravo Heineken!! Bravo Alex!! Don’t miss out on this gem of a tour with exceptional views from the rooftop!!

michelegR1257HXSep 16, 2026TRIPADVISOR

Additional information

Visitors under 18 are not allowed to do the Heineken® Tour Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line) You must arrive at your designated reserved time This is a non-refundable ticket Important to bring passport, driver’s license or ID card