Free Alternative Tour Amsterdam

Dive into Amsterdam’s alternative side with a free tour of street art, squats, coffeeshops, and counterculture in the vibrant Jordaan neighborhood.

Discover Amsterdam’s rebellious spirit on the Free Alternative Tour, a 90-minute journey into the city’s counterculture, street art, and progressive history. Starting at Dam Square, this walking tour offers a fresh perspective far from typical tourist routes. You’ll explore the roots of Amsterdam’s liberal policies, from the hippie movement and squatting scene to its pioneering stance on soft drugs and LGBTQ+ rights.

Wander through the creative Jordaan neighborhood, once a working-class district, now a hub for artists and bohemians. Along the way, you’ll see eye-catching street art, quirky shops, and cozy canalside streets, while hearing stories of protest, resistance, and freedom.

The tour dives into the world of coffeeshops and smart shops, explaining how cannabis and mushrooms became integrated into Dutch culture—and the dos and don’ts for curious visitors. You’ll also uncover how squatted buildings helped shape Amsterdam’s housing and cultural spaces.