Leave Quito and head northward on the famed Pan-American Highway.
Head to the town of Cayambe, where tasty "bizcochos" biscuits are made fresh each morning. Watch as local men and women bake off the cookies in traditional wood ovens and sample a few of the buttery delights while they are still warm.
Then, make your way to Otavalo, where you meet Otavaleños (natives) as they prepare for market. Peruse the wares and barter for interesting items found only at this colorful marketplace.
Continue on to Peguche, which is known for its handmade leather bags, belts, and traditional workshops making Andean instruments. You have plenty of time to visit the village and do some shopping here.
Next, in Cotacachi, visit the Cuicocha Lagoon for the chance to take a small-boat ride (additional cost) and admire the changing colors of the volcanic waters.
Enjoy some free time for lunch (own expense).
On the way back to Quito, pick up passengers who stayed in Otavalo.