Instagram Museum Upside Down Amsterdam

Get ready for some mind-blowing surprises that will make you question everything you’ve known before! Let your fantasy go wild, take as many unique pictures with gorgeous backdrops as you like and explore the boundaries of your own creativity.

If Instagram was a museum…

 The Upside Down’s goal is to inspire its visitors in mind bending ways and invite them to create their own content and take a big step out of their comfort zone while having fun. Interact with the rooms and their interieur however you want, present your best poses and go all out - there are no limits to your imagination! 

 Explore the 25 interactive and extraordinary rooms and share your experiences with perfect backdrops on Instagram and Tik tok. Take a bubble bath in a pool with 81,286 transparent balls and change it to any colour you like, be king or queen for a day in The Royal Room and experience an endless world below sea level, full of infinity mirrors and glowing jellyfish.