Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach! Family owned and operated, Pure Florida offers pure family fun for all ages. Pure Florida's Naples location offers sightseeing and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private family and corporate cruises. Recently named best family-fun activity, overall attraction, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’!