"ParmaLook"promotes the region that is known for smells, tastes and culture that Parma can offer. The visitors will find great interest for Verdi's lands, the salumi factories which produce different types of ham such as Prosciutto di Parma ham, culatello di Zibello di Parma or salame di Felino. Cheese lovers will enjoy for authentic cheese dairies that produce world famous Parmigiano Reggiano and the opportunity to taste the traditional flavors of these of the region.