Hello, my name is Guillaume Le Roux, and I operate a tour business called Le Vrai Paris (The Real Paris). I am a member of the Paris Visitors’ Bureau, as a tour guide. In this capacity, I’m helping to implement the “Destination Paris: la Ville Augmentée” (Destination Paris: the Augmented City) programme, which aims to attract young European travellers to Paris. I work with the Seine-Saint-Denis & Val-de-Marne Departmental Committee for Tourism, which has also given me its seal of approval and which, much to the delight of my visitors, sells several of my tours. These tours are aimed at… – first-timers to Paris who need an introduction to the city: I give them an overview of the city to make it less intimidating for them and so that they feel confident about going out and exploring it further. – and Paris connoisseurs, from France or abroad, who want to discover the city in greater depth, be surprised, and get off the beaten track.