Keytours SA, founded in 1970, is a leading Swiss tour operator specializing in guided tours and day trips. Based in Geneva, the company runs excursions from major Swiss cities such as Geneva, Zurich, Lucerne, Lausanne and Montreux. Its offerings span iconic alpine trips to Chamonix Mont Blanc, Glacier 3000, Interlaken, Annecy, Rhine Falls and Zermatt, with a presence across five Swiss cities. Known for a broad selection of excursions, Keytours is frequently cited as a top operator in travel guides and knowledge graphs, with strong social media presence on YouTube, TikTok, Facebook and Instagram.