After 12 years designing and developing one of the World's most highly awarded Ecotourism companies, John "Caveman" Gray goes his own way by forming "John Gray's SeaCanoe" with 18 of his most loyal and experienced guides. "After 12 years in Phuket, the experiment ran its course and I was packing for Polynesia," says Gray, "but when all these guides showed up, I had no choice but to stay and do another start-up."