Founded in 2014 by Biologist Billy Litmer, Honest Eco was formed “to Spread the Value Of Conservation”. To work towards this mission Honest Eco uses Sustainable Nature Tours, Community Outreach and Leadership within the industry. Honest Eco is best known for their Dolphin Watch and snorkel trips, which stand out because of a focus on the needs of both the animals and their guests. Operating with strongly held values and principles about conservation and ethical eco-tourism resonated with Honest Eco’s guests, and after only two years of operation, Honest Eco was able to set out to design and then build, from scratch, the first Lithium-Ion hybrid Electric boat for Charter in United States. The boat, named SQUID, has been in operation since 2019 and has increased the quality of the Honest Eco experience while decreasing their environmental impact, leading to Honest Eco attaining Trip Advisor’s Top Rated spot for all tours in Key West.